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Brochures

Marketing Plans

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Marketing Plans

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Bissell Design has been apart of the Community Associations Institute for close to 7 years. Being a member of Coachella Vally and proud educated business partner we also work closely with our hometown San Diego.

Being the premier provider of education, advocacy, and resources for Community Associations calls for help from its members each year within their chapters. Giving a clear idea of what is needed in the chapter does not come easily. Making sure all the members know what is planned throughout the year and how they can get involved all come together with many volunteers and office staff. This year we have already been planning for 2018 and have presented the 2018 Marketing plan for San Diego and the Coachella Vally is coming shortly after.

Bissell Design is always looking to help CAI keep cohesive branding across chapters and give them their own unique feel. This year SD chose to focus on the beautiful Balboa Park in San Diego as a reference to their location and pride in the city. Here are some images and a link to the PDF itself.

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Branding and Templates

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Our good friends at Su Refugio are doing more and more to help orphans and widows around the world. It's exciting to see the lives they are helping to change. We work hard to make it easy for them to look good now while planning for the future. 

Many companies and organizations have limited budgets for marketing (especially not-for-profits who spend the bulk of their income on helping others).  Or, they are so busy in their ministry that there isn't the time to work on a long-term marketing plan.  

A strong brand and custom template work together as a simple and effective solution for any marketing/fundraising piece. The initial design time and expense are well worth it and actually save costs in the future.

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Templates are one of the best ways to make anyone's brand more constant. New projects will take less time and money. They will also remain consistent to the brand and therefore familiar to the people they are communicating with. Our plan for each of Su Refugio's ministry brochures uses the same template, changing out the bright colors and dropping in new text and images for new issues. Simple production work. 

It may take a little more time and money on the front end of a project, but the benefits -- quick turn-around-time, less expense for future issues and strong, consistent brand recognition -- are worth it.

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