When I was starting out in graphic design, I was told I should find an industry I liked and focus on it to find my “niche.” I did find my niche at my first job and soon learned it was too limiting. A good graphic design company should be able to create concepts and designs that are a unique fit to each client. Some clients require a clean, crisp look, where others may be best served with designs that are packed full and heavy with color. Large corporations need a different approach than start-up companies who just want to get “off the ground.” Designing for a wide range of clients helps keep the creative juices flowing every day. Here are some of the projects I have enjoyed working on in the last few months.