When I was starting out in graphic design, I was told I should find an industry I liked and focus on it to find my “niche.” I did find my niche at my first job and soon learned it was too limiting. A good graphic design company should be able to create concepts and designs that are a unique fit to each client. Some clients require a clean, crisp look, where others may be best served with designs that are packed full and heavy with color. Large corporations need a different approach than start-up companies who just want to get “off the ground.” Designing for a wide range of clients helps keep the creative juices flowing every day. Here are some of the projects I have enjoyed working on in the last few months.
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A great winery is looking into burning their logo into the side of their boxes. Their current logo is based on a painting of Pegasus, one of their favorite prize-winning race horses. The complete image of the horse was not in the painting -- body parts were cut off. We took the existing image from the painting and created a complete one (filling in the missing parts). We think it's going to look great burnt into their boxes. We are all anticipating dramatic results. This is the first draft but it came out better than they expected.
Our good friends at Su Refugio are doing more and more to help orphans and widows around the world. It's exciting to see the lives they are helping to change. We work hard to make it easy for them to look good now while planning for the future.
Many companies and organizations have limited budgets for marketing (especially not-for-profits who spend the bulk of their income on helping others). Or, they are so busy in their ministry that there isn't the time to work on a long-term marketing plan.
A strong brand and custom template work together as a simple and effective solution for any marketing/fundraising piece. The initial design time and expense are well worth it and actually save costs in the future.
Templates are one of the best ways to make anyone's brand more constant. New projects will take less time and money. They will also remain consistent to the brand and therefore familiar to the people they are communicating with. Our plan for each of Su Refugio's ministry brochures uses the same template, changing out the bright colors and dropping in new text and images for new issues. Simple production work.
It may take a little more time and money on the front end of a project, but the benefits -- quick turn-around-time, less expense for future issues and strong, consistent brand recognition -- are worth it.
We took Madison Hsieh to help take photos for July's issue of Quorum Magazine. She is a budding photographer and designer/artist. We have seen great point of focus and balance throughout her photos.
With a little bit of art direction, her photos really hit the mark. She also was a trooper when the air conditioning went out and it was 110 degrees in Palm Desert.
We are excited to see how she uses her creative gifts in the future.
Thanks, Maddie, for all your help. Hope you learned a lot and continue to pursue your passion for photography.
Su Refugio is a nonprofit organization helping orphans and widows around the world. They create jobs, build facilities for the community and safe places for children to be while parents are away or in prison.
We were excited to see the final banner ship to their offices just the other day. We designed it so it can be used as either an 8-foot hanging banner or a 3-foot tabletop sign. It came out great and they loved it.
You can check them out and help by giving to their ministry at email@example.com.