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SuRefugio

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Inspired Font

We were so happy to be able to let a beginner artist help with an amazing project. Emily Hsieh started an Instagram feed as @thehsiehtype and it looked like a perfect fit for the banner we were working on for Su Refugio's women's conference, "Legado de Amor" (Legacy of Love). Check out what she has done with very little direction from us.  

She sent this back as a starting point after one of our first phone calls. 

First draft

First draft

Small tweaks.  

Small tweaks.  

Getting things lined up, she was able to shine. It was really coming along and the client was happy. 

Lineing things up.  

Lineing things up.  

We were so happy with all the amazing elements Emily pulled together to capture the theme of the conference, we asked for more small details that we could use in other places down the road. We added them in here and think she did a great job.  

Final font treatment.  

Final font treatment.  

Overall design and typography placed.  

Overall design and typography placed.  

For Su Rufugio and the women they help, we hope that Emily has blessed you as much as she has us. We think she has so much potential and want to encourage her to continue designing her typography, letting people see not only a beautiful font, but the beautiful message behind it.  

Thank you Emily @thehsiehtype for all your hard work! 

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Branding and Templates

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Our good friends at Su Refugio are doing more and more to help orphans and widows around the world. It's exciting to see the lives they are helping to change. We work hard to make it easy for them to look good now while planning for the future. 

Many companies and organizations have limited budgets for marketing (especially not-for-profits who spend the bulk of their income on helping others).  Or, they are so busy in their ministry that there isn't the time to work on a long-term marketing plan.  

A strong brand and custom template work together as a simple and effective solution for any marketing/fundraising piece. The initial design time and expense are well worth it and actually save costs in the future.

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Templates are one of the best ways to make anyone's brand more constant. New projects will take less time and money. They will also remain consistent to the brand and therefore familiar to the people they are communicating with. Our plan for each of Su Refugio's ministry brochures uses the same template, changing out the bright colors and dropping in new text and images for new issues. Simple production work. 

It may take a little more time and money on the front end of a project, but the benefits -- quick turn-around-time, less expense for future issues and strong, consistent brand recognition -- are worth it.

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Su Refugio Vertical Banner

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Su Refugio is a nonprofit organization helping orphans and widows around the world. They create jobs, build facilities for the community and safe places for children to be while parents are away or in prison. 

We were excited to see the final banner ship to their offices just the other day. We designed it so it can be used as either an 8-foot hanging banner or a 3-foot tabletop sign. It came out great and they loved it.  

You can check them out and help by giving to their ministry at www.surefugioministries@gmail.com.

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